Blogger outreach is all about contacting high authority bloggers to talk about your brand. There are a number of ways you can do this and a number of outcomes. Some bloggers might work with you as a brand ambassador, sharing your content across their blogs and social media. While other bloggers might want to review a product, come along to an event or simply write an article based on your latest press release.
There may even be some blogs that will let you share your expertise as a guest post on their websites.
Why it’s so important
Blogger outreach is important for so many reasons. The first is social reach. High authority bloggers will have huge followings across the social networks and the people that follow them will trust what they’ve got to say.
Reaching out to these bloggers can be hard but if you’ve got something exciting to offer them, the results could be huge. You could see your brand promoted to thousands of interested people.
Blogger outreach is also important for SEO. Bloggers tend to have a lot of authority as individuals but they can also have highly ranked websites. A natural link back from one of these sites is invaluable.
Guest posting is also a big part of blogger outreach. An article with your name at the bottom is a great way to share what you know and show off your expertise in your chosen field.
Online PR
Bloggers make up a large portion of the online press. Interesting, well-thought-out press releases that have been targeted properly will catch a bloggers attention. If you have something new and exciting to offer then it’s likely you’ll be able to get your brand on to a blog in the same way you might get your products into the pages of a magazine.
Quality Content
This is true for any content you put on the internet, but especially so if you’re undertaking a guest posting campaign. Your content reflects on your brand and the blog you’re targeting.
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Spend some time crafting high quality content that is if real use to the reader. For example, make sure each piece does one or more of the following:
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Gives the reader something to do based in your information (create a DIY piece of jewellery; perform an audit of their homepage)
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Entertains them in some way (a funny story about your brand’s celebrity tie-ins; beautiful pictures of your products)
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Gives them information they can’t find anywhere else
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Makes a strong point that will encourage discussion and get them thinking
Backlinks
Where possible, make backlinks natural and don’t focus too closely on getting links with anchor text in the first paragraph. These kinds of links will do nothing for your site or the blog you’re being featured on.
If in doubt check Google’s guidelines when it comes to links. Also consider these points when thinking about your keyword strategy:
- Am I trying to manipulate Google’s rankings?
- Does this go against Google’s guidelines?
- Have I been honest with the site owner?
- Will this piece help the blog’s readers?
Social content
If you guest post on a site, the site owners will be more than willing to share your post if you do the same. This mutual promotion benefits both of you.
If you agree with a blogger that they’ll review one of your products, ask them to promote their posts via social media and perhaps even post pictures to Instagram too if they really like something.
The trick with social content is to make the bloggers you contact aware that you’d like them to share their blog posts and information about your brand on social media. If you let them know ahead of time exactly what you expect from them then you’ll have a good relationship.
How to contact bloggers
- Here are some tips for contacting bloggers:
- Don’t start your email ‘dear blogger’, make an effort to find names
- If your pitching a guest blog post, include some ideas for them to choose from
- Make sure you’ve actually read the blog in question before pitching an idea or collaboration opportunity
- Create a rapport on Twitter with bloggers, a collaboration will be easier to achieve when the blogger already knows your brand
About Author
Austin K is an outreach expert and influencer relationship manager at Megri Blogger Outreach Agency who promotor brands, business and website owners through outreach, partnerships, and networking with bloggers, Influencers and Vlogger. He writes on topics on retail,money, travel, wellness, education and business.
www.megrioutreach.com – Twitter – Instagram
