We have come to know about one thing after the ongoing debate between SEO vs SEM that Google is one of the largest search engines available in the world and now it is controlling almost 92.42% of all search engines that are available on the market share of the world.
This offers businesses an opportunity to be able to drive massive traffic to convert them into leads via efforts of SEO and SEM. Although the concept of SEO and SEM may not be very clear to all marketers yet and hence the services of Australian Internet Advertising, which is an SEO agency in Sydney will be very much essential.
So, what do you think about SEO and SEM? Which is better among the two?
What Is SEO?
Search Engine Optimization, or SEO, is the practice of improving your website to make it more visible for relevant searches.
What Is SEM?
SEM, or search engine marketing, is the technique of paying search engines for boosting your visibility of the website for relevant queries. It is also known as “pay per click.”
Yes, the purpose of both SEO as well as SEM is to improve the search engine visibility of your site.
What Are The Similarities Between SEO And SEM?
The similarities between SEO and SEM are:
- Both help drive traffic to websites
- Both use keywords for targeting
- Both need continuous optimization
Now, if you consider search engines as a car, then SEO would be called an electric car and you will call SEM as a car that runs on gas.
Both will help you to reach your destination, however differ in their sustainability and makeup.
Now, let us talk about the differences.
Differences Between SEO And SEM
1.Placement
SEM:
Paid adverts, often known as search engine marketing, appear above and sometimes below organic listings.
SEO:
Organic results, often known as SEO, appear below the results of search engines and take up more space on search engines.
2. Targeting
SEM:
Search Engine Marketing will allow you to target your adverts based on the following parameters in addition to keywords:
- Day of the week
- Device
- Geographic location
- Language
- Time of the day
SEO:
When it comes to SEO, there is only one parameter you can use to focus your content i.e. keywords.
3. Time To Results
SEM:
Once your ads are authorized, which usually takes less than an hour, your time to search for results with Search Engine Marketing can be immediate.
SEO:
Depending on your website authority, it can take anywhere from 2 to 12 months for your SEO efforts to bear fruit.
4. Long-Term Value
SEM:
You stop showing up for any search terms the instant you stop making payment for SEM.
SEO:
You may/may not have any upfront fees with SEO, e.g. outreach/back-linking, for helping you to rank on search engines, but these costs normally reduce once you gain ranking.
5. CTR
SEM:
The average CTR is 3.17 percent across all types of industries for Google Ads.
SEO:
The average CTR for the first organic search result is 31.75 percent.
