The online business and ecommerce has displaced the traditional way of shopping as people have started realizing the comfort and flexibility that it offers. People once were skeptical about online shopping and did not find carrying out online transaction secure. But with the changing trends in technology, people have been trusting eCommerce like they would trust the traditional shopping methods. The online marketing trends have spread to all kinds of products and services as every product and service is now offered online and that too for a much lower price than those offered at physical stores. The online market has increased the number of stores selling various products and this has further increased the competitive environment. This is one reason why the prices offered online are much cheaper comparatively and moreover, the business no longer has the daunting task of setting up a store, in fact many stores are now being converted to warehouses as sales now happen online.
With online shopping, people have the comfort of shopping from their home and they have the luxury of time and the liberty to check out as many stores as they could before finding what they are looking for. They need not have to feel self conscious when they come out of sites without buying stuffs. The marketing strategies that once worked in the traditional markets may not work for online shopping as there are many differences between the two. The online shopping requires new strategies and techniques in order to make a mark in the competitive online market. Techniques to optimize the website and analytical tools to track site performance and customer preference are also being tracked. Also, in order to retain existing customers and attract new customers, various special offers, discounts and bonus and loyalty benefits are provided by retail businesses. Social media also plays a major promoting the online business through advertisements and bringing more customer traffic to the official sites, which increases the chances of customers buying something from the site.
Various special offers, discounts provided to improve customer relations
Many retail giants like Nordstrom and others, tries to improve the customer relationship and satisfaction by offers various promotions and customized discounts to their valued customers. The Nordstrom coupon are one example for this and they help a long way in enabling customers to save a lot from the purchases that they are making. The nordstrom coupon codes, offers a certain percentage of discount on selected category of products and waves off the shipping charges involved in delivering the product to the customer. This coupon can help customer get a product for a cheaper price than the price offered in any other online store, in spite of the competitive pricing model involved in the online marketing world. The coupon codes are available in the official nordstrom site along with various other information’s like the special offers, best deal of the day and much more. The customers can also get the promotion codes in their email box by subscribing to receive the promotional offers from the store. These mails keep customers informed about the best deals that are going to the websites. The company pages in the social media sites like Facebook, twitter also have this information that customers can look up at any time of the day. These pages are constantly updates and new offers are posted periodically to help customers stay on track with various offers and discounts offered by the online shopping sites. People who use online shopping more can save a lot from using the promotion codes and other offers provided to them.
