Key to a great promotional party is to put a lot of innovative thoughts into the party, to make sure every aspect and detail is planned so as one appears to be as professional as possible. A promotional party can be an effective way to let people know about the new business developments such as opening of a new business branch, setting up of a new store, launching of a new product, planning an expansion and a new service or product. Though it seems to be a big undertaking, but with tactful planning it is easier to execute a promotional party successfully.
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Venue: The selection of appropriate venue has essential importance. The suitable venue should be booked beforehand. In case of small gatherings, local convention centres that rent out rooms should be an ideal choice. For larger parties, venues such as hotels, theatres, social clubs or recreation centres must be considered.
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Guest list: If one plans to have a proper guest list, one should plan strategically to add the names of such guests, who are most likely to get the benefit from the business or the product. If several parties are in mind, care must be taken to split up the guests into separate parties. Distinction would depend on work, purpose, interest of the party and nature of the products too.
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Theme: A carefully thought-out promotional party should have a clear theme too. The themes for business parties should be well-coordinated, suitable, sophisticated and professional.
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Presentation: Being new at the job at hand could pose a few problems. If one is new to the business, there are few options to pull off a first time party beautifully and one can consult with fellow business partners. Besides seeking help from a colleague, one can hire professional help from business event organisers. This could come as an essential help if the business party is being organised for the first time. Party planners are a good way for making sure the party is going to be a great success. Besides these, books on business party ideas and websites that chalk ideas and tips can be explored.
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Invites and Thank You Cards: An actual invitation indeed makes a difference. It could either be hand-made or store bought. By mail or by hand, both are good ways of sending out invitations. A piece of paper could also serve as a reminder later on. Asking for RSVP’s by a date, no longer than a week before, besides sending follow-up thank you cards not only to business members who came, but also to those who couldn’t make it, is a good way to make a difference.
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Activity: After the business opportunity or the product is presented, it should be made interactive and time should be left for the questions and it should always be open to discussion. Brochures, business cards should be handed over to guests and time should be devoted to the business proposals and discussions. Usually people would prefer entertainment too. Something as simple as jazz piano player, a small band, could be suitable to make a classy party successful. Larger parties may want a dance band. Care should be taken to ensure the high level of entertainment.
Themes give the party a character. Even if the theme doesn’t go with the product, adopting a theme could give the party a cutting edge. Distributing promotional products to the guests can also work for impressing the guests. Promotional products are tiny investments like pens, pencils, notepads that help significantly in spreading words. Desk calendars, chip clips are a way of subtly sending across a message on a daily basis. Besides making excellent gifts, these increase brand awareness. Promotional products lead to voluntary repeated usage, which then enables exposure and recognition of the brand.
