Building brand awareness is essential in order to grow revenue and expand as a company because let’s face it, if a customer doesn’t know a company they are not going to just hand over their hard-earned cash. Therefore, you need to ensure that you have the strong brand awareness to reflect the credibility and trustworthiness of your company, to allure new customers to buy from you, especially over the festive period that is approaching fast.
Let’s take a look at our top tips for building awareness for your brand, so you can get ahead of your competitors.
Custom Printed Bags
When your customer purchases a product from your store, they usually leave with a printed bag that has your logo, company’s name and decoration that reflects what your brand is all about. Having custom printed carrier bags that showcases your bespoke branding will really enhance your brand.
What’s more, your customers will remember your company through the design on your bag, and if the décor on the printed bag is fashionable, you will find that on some occasions customers will buy something from your shop just for the bag. With a range of different materials, you can even make your bad biodegradable, natural or a bag for life.
Target Specific Audiences
When you build your brand awareness campaign, ensure that you focus on a specific target audience through designing your printed bags, for example.
Identify your audience, whether that is through their contact data left through your website or through market research, so you can alter your marketing campaign to relate to your customers and produce accurate and precise content that will appeal and engage them.
It is recommended that you relate to your target audience on a personal level, in order to connect to them and get them on board with your brand.
Strong Social Media Presence
Today in our modern society, social media is extremely popular with the majority of customers using it. Therefore, it is crucial that your brand has a strong social media presence to allow you to talk directly to your audience, making it more personal, opposed to very formal via the website. This new connection between your customers will increase credibility and show that your company is approachable.
When creating your social media presence, you must choose a suitable platform to relate to your target audience, produce customer-centred content and finally use measurement tools to track the success of your marketing campaign to see if you need to make any adjustments to your strategy.
Easily Identifiable
Similar to your printed bags, you need to ensure that you have a powerful brand identity that allows your customers to recognise your company with ease. Therefore, you need to make sure that you have a logo that is consistent throughout your marketing campaign and branding. In addition to this, it is also very beneficial to have a story behind your brand, so customers can relate to it.
Write Worthy Content
Content is so crucial when it comes to digital marketing because of the tone, style and information that a piece contains as it represents your brand and the values it beholds. For that reason, you need to make sure that your content is engaging for the reader, not for Google, to ensure that you get a good user experience for your customer.
What’s more, your content needs to demonstrate expertise, authority and trustworthiness, in order to fit in with the recent Google E-A-T Metric update. By including these, you will rank higher on Google, which will draw more customers to your sight.
Throughout your brand awareness campaign, it is very important that you keep track of what is working and what requires improvement or change. Know who your brand is and maintain consistency across social media and branding to produce a good reputation. Good luck!
