The introduction of technology to the world of business has been a double-edged sword. Many people complain that they have reduced the opportunities for interpersonal communication with decision making and assessment handed over to machines which can undertake thousands of calculations in record time. However, with careful application of appropriate technology, a well-managed computer system can actually enhance the relationship a company has with their clients.
Health, beauty and technology
While some industries have traditionally relied upon customer interaction and relationship building as a mainstay of their marketing strategy, that doesn’t mean that there is no room for technological advancement.
Businesses working in service industries such as beauty salons can benefit hugely from the interaction between the staff and their clients, with relationships forming an important part of the customer experience. Being able to trust their beauty therapist and knowing that they are familiar with their clients’ treatments is important to most people who are regulars at a salon. A good CRM system could relieve the pressure on a beauty therapist when it comes to remembering the details of a client’s treatment, allowing them to recommend further treatments and identify any contraindications which could affect their treatment.
Keep track of your treatments
Another element of customer relationship management in the beauty industry is keeping track of treatment frequency and reminding customers of when they are due for their next course. Those with busy lives often use any treatments they have as a chance to have some much needed downtime, but it can be hard to prioritise that in a packed schedule. A simple system which reminds clients that they are due to come in for a treatment could be the push they need to make a booking which in turn helps the salon to keep track of the regulars who form the basis of their profitability as a business.
Improve your efficiency
Anyone running a business will know that keeping track of their customers is an important way of monitoring the effectiveness of their marketing strategies. Understanding patterns of customer behaviour, being able to recommend extra treatments and complimentary products and just keeping track of how many clients come back after a treatment can be invaluable.
Maintaining contact with clients, asking them for feedback and using the data you have gathered to inform your marketing campaigns could dramatically improve the effectiveness of your efforts. A system which is easy to use and can give you the chance to review the relevant data could help you to improve your retention levels and build long lasting and mutually beneficial relationships with your clients.
For salon owners or managers who want to get on top of their customer relationships it can seem like there is an overwhelming array of options available. While there are systems specifically designed for certain industries, finding one which really suits your business can involve a lot of research.
For those who want a simple and easy to use solution, iComplete – Health & Beauty Industry CRM systems are designed to make salon management easy and efficient.
