Lots of business and organisations use banners to advertise everything from specific shops, events or even special offers. They are often employed alongside other marketing methods, and can form a key part of a holistic advertising campaign. Banners are effective, partly, because they are relatively simple, but this doesn’t mean that their usage can’t be optimised. Here are three tips for making banners work:
Banner Design
Roller banners are great because they can very easily be customised. A well designed banner is obviously going to be much more effective than a drab or clichéd banner. Banners work on the visual level, and so it’s very important to invest in the design of the banner, not just the actual banner itself. Stamp your brand identity onto the banner, use striking images and bright colours.
Banner Position
Perhaps even more important than the design of your banner is the position of the banner. Banners should be placed in areas of high footfall, so outside of your store, on the high street etc. Ideally, you’ll research the best place to put a banner before purchasing your banners. Are you looking for outdoor banners? Or will indoor banners suffice, for instance for exhibitions?
Cost
One of the best things about using banners as part of your marketing campaign is that they’re relatively affordable. Compared to, for example, a comprehensive digital marketing strategy, the implementation of banners can be quick and very cheap. If you’re looking for cheap banners you can look online for more information.
