Your website should be your main marketing tool in today’s commercial environment. However, it may be full of good content yet not be receiving the visitors it merits. That is likely to be because it has a poor ranking on the search engines that look for natural links in their decisions on how to position websites against a specific search. The more natural and authoritative your links the better your prospects. It is not about quantity but quality.
Website page links
Links on website pages certainly catch the eye; they are always underlined and normally appear in a different colour from the rest of the text. It is always tempting for a reader to click on the link; simple human curiosity. What you want them to see is quality; not just a link for the sake of it.
Any link must be natural and add to the information your website is aiming to provide. Links on your home page can take readers to other pages on the site but it is certainly possible to overdo things. If there are too many links they will overwhelm the page and the reader. A good home page is a general presentation of what the company is all about and what it has to offer. The links are the channel that takes the reader to more specifics.
A little technical?
You ideally need to know a little more in technical terms; there is help that can handle the technical side far better than you. After all you have a business to run and it is likely your expertise is elsewhere. If you use an experienced company that spends its days with the Internet you should be able to improve your focus; you want to know exactly what people are looking for and the words and phrases they commonly use in that search. You want to make sure you have those words and phrases in your text and have links within your website using them.
It is important that your links are accurate and useful. Links should go to interesting and quality content, not more links.
An expert
In one way this is simple, but in another not so. The search engines are regularly reviewing the way they rank websites and the last thing you want is to find your visibility hit in one of these reviews. It is an area that needs expertise because it is an area that is so important for your present and future. You must also be mindful of your competition. You can certainly spend some time talking and asking questions before you decide to engage an expert to work with you. You should have a good idea of the questions to ask and the presentation you receive together with your answers will be the decisive factor in moving forward – or not.
If you click here you will see how you can move your business forward in the modern environment. So much is dependent upon Internet visibility and that involves your having a good website with interesting content to attract an audience. If you want to get that audience, get in touch.
