There’s no denying the importance of effective shop design. Attractive shops that appeal to consumers can really boost retailers’ fortunes.
One firm that fully appreciates this fact is tech giant Apple. The US-based multinational has demonstrated its commitment to ensuring it provides customers with a unique experience by getting a trademark for its store design.
Recently, the US Patent and Trademark office granted the organisation’s application, meaning it now has exclusive rights to the “distinctive design and layout” of its retail units.
The store arrangement it owns involves rectangular tables that are placed in a line. Specifically, Apple trademarked details of the storefront, the shelves, the arrangement of the tables and the position of the products.
It originally submitted the application in December 2010 and it was eventually granted on January 22nd 2013.
According to The Register, the emergence of copycat Apple shops in China may have been what prompted Apple to file for protection. It pointed out that the US trademark states that Apple filed an international application for the trademark in 19 other countries, including China, Russia, Turkey and several European nations.
Achieving the best results when it comes to store design can be tricky, particularly for those who have little or no experience in such matters. This is why many bosses take advantage of the services of a retail design agency.
Doing so can make their lives much easier and help ensure that their finished outlets look superb and function perfectly. While it requires a little investment to benefit from these services, it can prove to be money well spent.
